Art Business Masterclass

Starting September 16th (on Zoom)

The world needs your art. But making great work and building a sustainable career are two different skills entirely.

Art school taught you technique. It didn't teach you how to price your work without panic attacks, write an artist statement that doesn't sound like word salad, or build genuine relationships with galleries and collectors.

This masterclass fills that gap. Not with get-rich-quick schemes or social media hacks, but with the real, practical foundations every working artist needs.

What Makes This Different

This isn't about becoming an Instagram influencer or churning out work for mass appeal. It's about building something sustainable that honors both your creative practice and your need to, you know, eat.

Small cohorts mean real conversation, not lecture halls. Weekly sessions build momentum without overwhelm. And everything gets recorded because life happens and creativity doesn't always fit neat Tuesday schedules.

Most importantly: you're learning alongside other artists who get it. Community over competition, always.

Program Details

When: Tuesdays 6pm PST
Duration: 16 weeks (4 months)
Format: Weekly live sessions via Zoom
Investment: $200 total
Cohort Size: Maximum 12 artists

All sessions recorded for lifetime member access because we know creative schedules are unpredictable.

What We Cover Together

Foundation Building (Weeks 1-4)

Week 1: Introductions & Goal Setting
Real talk about where you are and where you want to be. No judgment, just clarity.

Week 2: Artist Statements & Bios That Actually Work
Stop writing like a press release. Start writing like a human talking about work they care about.

Week 3: CV Building & Professional Presentation
Your resume doesn't need to look like everyone else's. Make it reflect your actual path.

Week 4: Photographing Your Work
Phone photography tips that make your art look professional. Lighting, backgrounds, editing basics.

Digital Presence (Weeks 5-8)

Week 5: Portfolio Strategy
What to show, what to leave out, how to sequence work that tells your story.

Week 6: Website Deep Dive
We'll look at your actual sites (or help you build one). Real feedback on what's working and what isn't.

Week 7: Social Media That Doesn't Feel Gross
Instagram, TikTok, whatever platform makes sense for your work. Authentic posting strategies.

Week 8: Email Marketing & Mailing Lists
Building genuine relationships with people who care about your work. No spam, just connection.

Business Fundamentals (Weeks 9-12)

Week 9: Pricing Without Panic
Materials + time + experience + market = sustainable pricing. We'll work through your actual numbers.

Week 10: Sales Conversations
How to talk about your work and money without cringing. Practice in a safe space.

Week 11: Financial Planning for Creatives
Budgeting, taxes, grants, and building financial resilience as an artist.

Week 12: Gallery Relationships & Representation
How galleries actually work, what they're looking for, building authentic professional relationships.

Opportunities & Growth (Weeks 13-16)

Week 13: Creating Your Own Opportunities
Pop-ups, studio sales, alternative venues. Sometimes you have to make your own doors.

Week 14: Art Fairs & Exhibition Proposals
Navigating the art fair world, writing proposals that get accepted, maximizing these opportunities.

Week 15: Networking That Doesn't Feel Icky
Building genuine relationships in the art world. Quality over quantity, always.

Week 16: Studio Organization & Time Management
Systems that support your practice long-term. Celebrating how far you've come.

What You Get

16 live sessions with Q&A and personalized feedback
Lifetime access to all recorded sessions
Individual website and social media reviews during relevant weeks
Direct access to me for questions throughout the program

Who This Is For

Artists ready to treat their practice like the valuable work it is. You're already making good art - now you want to build something sustainable around it.

Maybe you're fresh out of school with talent and zero business knowledge. Maybe you've been making work for years but feel stuck in the same patterns. Maybe you're tired of undervaluing your time and energy.

This isn't about changing your art to fit the market. It's about finding your market and building real relationships there.

Investment & Accessibility

$200 total - that's less than $13 per session for 16 weeks of business education that would cost thousands anywhere else.

Payment plans available. Because cash flow is real and we work with actual artist budgets.

California artists: You can apply for a Center for Cultural Innovation quick grant for full reimbursement! Deadline August 15, 2025.

Enrollment

Three cohorts per year: Spring, Summer, and Fall
Next session begins: September 16, 2025
Application deadline: September 1st (or when cohort fills)

This isn't about transforming overnight. It's about building sustainable practices that support your work for the long haul.

Ready to stop undervaluing your practice?

Questions? Email me directly. I read and respond to everything.

Join the September Cohort