Get the Most out of Your Social Media

Tips, tricks, strategies for obtaining more followers and engagement

• When sharing images on Instagram, go back and edit them and 'adjust preview' so it shows up clearly on your grid. (New thing)

  
  

• Use Invite Collaborator to tag galleries, curators, other artists you are working with.

  
  

• Tag all artists, galleries, institutions, etc. Use @ to locate their ‘username’ for tagging. Each platform may have different usernames. Branding tip: try to have the same username across all platforms.

  
  

• Hashtags # are keywords. USE THEM on Instagram.

  
  

• Research your favorite artists and organizations to see what hashtags they use. Find hashtags that your art relates to and who you want to be part of their conversation.

  
  

• When sharing multiple images on Facebook – “Add a description” in the caption of each image. Otherwise there is no information for that image. This happens when you share images from Instagram. The caption doesn't post on each photo. Need to edit after the fact.

  
  

• Proof read everything!

  
  

• Photo quality is important- don’t post blurry photos. When sharing photos of your friend’s artwork, make sure the art is centered and there is a good composition.

  
  

• All of your art posts should be public so people can share them. Social media is about sharing. 

  
  

• Share, share, share. Support your friend’s events, artwork etc.

  
  

• On Facebook events, mark that you are at least interested. This bumps up the algorithms so more people see your friends events.

  
  

• Spelling, Spelling, Spelling… especially names. Most of the time their name is right there in the post so this should be a no brainer.

  
  

• Always always always give credit (and tag) the photographer, artist or anyone else’s images you are using.

  
  

• @ and # are your friends.

  
  

• Always create events from your Facebook artist page, the gallery or PR company. Not your personal page. This will allow you to boost the event and automatically notifies people on your page that you have an event.

  
  

• Sometimes TMI is TMI.

  
  

• If you are working on building a successful art career, be professional, serious, committed and friendly. Don’t create negative posts. If you have to, create a special group of friends who you feel you can complain to. 

  
  

• Engage. Be sure to comment on your friends/galleries/artists posts.

  
  

• Patience and perseverance

  
  

• Be authentic.