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Get the Most out of Your Social Media

Oct 28, 2024

Tips, tricks, strategies for obtaining more followers and engagement


Tag all artists, galleries, institutions, etc. Use @ to locate their ‘username’ for tagging. Each platform may have different usernames. Branding tip: try to have the same username across all platforms.


Hashtags # are keywords. USE THEM on Instagram.


Research your favorite artists and organizations to see what hashtags they use. Find hashtags that your art relates to and who you want to be part of their conversation.


When sharing multiple images on Facebook – “Add a description” in the caption. Otherwise there is no information for that image.


Proof read everything!


Photo quality is important- don’t post blurry photos. When sharing photos of your friend’s artwork, make sure the art is centered and there is a good composition.


All of your art posts should be public so people can share them. Social media is about sharing. 


Share, share, share. Support your friend’s events, artwork etc.


On Facebook events, mark that you are at least interested. This bumps up the algorithms so more people see your friends events.


Spelling, Spelling, Spelling… especially names. Most of the time their name is right there in the post so this should be a no brainer.


Always always always give credit (and tag) the photographer, artist or anyone else’s images you are using.


@ and # are your friends.


Always create events from your Facebook artist page, the gallery or PR company. Not your personal page. This will allow you to boost the event and automatically notifies people on your page that you have an event.


Sometimes TMI is TMI.


If you are working on building a successful art career, be professional, serious, committed and friendly. Don’t create negative posts. If you have to, create a special group of friends who you feel you can complain to. 


Engage. Be sure to comment on your friends/galleries/artists posts.


Patience and perseverance


Be authentic.

to be continued…

If you don’t want to be bothered with social media, want to spend more time in the studio, are lucky enough to be able to forget about social media… We can help with that. If you want your work to be seen by gallerists, curators, collectors, social media is integral to your business plan as an artist. 

Did you know you can hire someone to help post for you?

Social Media Management: $500 a month 3-month commitment Email us to get started shoeboxartsla@gmail.com

Let the social media experts at Shoebox run your social media while you do the important work of being an artist. For a monthly fee, we will make regular postings to your social media accounts under your name. Consistent, engaging posts will build your audience and draw buyers to your website and events.

Package includes: Posting on Instagram at least 2-3 times a week Engagement with other art related accounts

How it works:

We would meet up on zoom and talk about setting up a strategy and what your goals are for social media. Then I would have you send me images of your work to share via email and you can also text me images of work in progress in the studio, event information, etc. I would also be logged into your account and like and comment on other art accounts to get your name out there and recognized. And I would share some of your friends’ events in your stories which are only there 24 hours so you are supporting them too. There would mostly likely be some type of activity on your Instagram every day.

Instagram accounts that we help manage:

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